Looking Ahead: Paint Color Trends for Commercial and Residential Spaces into 2026

Color is never just color. It’s a statement, a strategy, and in many cases—a significant investment.

At JDR Painting, we’ve spent more than a decade helping clients across Southeast Wisconsin and Northeast Illinois choose paint finishes that do more than look good. They perform in our climate, elevate the value of the space, and align with long-term goals. As 2025 heads into its second half, we’re turning our attention to the trends shaping commercial and residential spaces into 2026 and beyond—and what that means for property owners in our region.

In commercial environments, paint isn’t just a decorative element. It’s part of the performance equation. And across office buildings, industrial campuses, healthcare facilities, and retail storefronts, we’re seeing a shift toward purpose-driven palettes that blend function with emotion.

One of the most consistent trends moving into 2026 is the influence of biophilic design—an architectural and interior philosophy that integrates nature into built environments. Earth tones like sage green, clay, rust, and sandy neutrals are increasingly being used to create calmer, more grounded workspaces. The American Psychological Association notes that natural colors have been shown to reduce stress, boost productivity, and enhance overall cognitive performance. These effects are especially valuable in high-stress settings such as healthcare, education, and corporate environments.

Commercial interiors are also embracing a shift toward what Sherwin-Williams calls “rebalanced color blocking,” where warm base tones like soft beige, stone gray, or warm taupe are layered with saturated accent colors. In its Color Forecast 2025—with strong carryover expected into 2026—the company predicts continued growth in bold hues used to define zones and reinforce brand identity.

Exterior color schemes for commercial properties are becoming bolder and more architectural, particularly in areas like Kenosha, Racine, Milwaukee, and Madison, where new construction and redevelopment are on the rise. These color approaches are not only aesthetically relevant—they’re practical. Charcoal and graphite exteriors hide weathering, reduce maintenance, and offer a modern appearance without major renovation.

In the Midwest, durability is just as critical as design. At JDR Painting, we recommend products specifically engineered for four-season climates. Paint systems offer mildew resistance, UV protection, and flexible film technology that resists cracking through freeze/thaw cycles, making them excellent choices for Southeast Wisconsin buildings.

In residential design, color choices reflect not only personal style but also economic and lifestyle shifts. As more people continue working from home and investing in long-term renovations, homeowners are gravitating toward palettes that feel timeless, comforting, and emotionally rich.

Warm whites and creamy neutrals are firmly replacing sterile, cool whites as the default choice for walls. This shift is part of a broader movement toward palettes that evoke calm and warmth while still allowing for flexibility in décor. According to Zillow, homes with interior spaces painted in off-white or greige tones sell faster and at higher prices than those with stark or trendy color schemes.

Heading into 2026, moody tones like forest green, slate blue, and aubergine are gaining ground as accent walls and full-room color choices—especially in bedrooms, home offices, and dining rooms. These hues add depth and character without overwhelming the space, particularly when paired with natural wood, textured fabrics, or matte black hardware.

Exterior color trends are also evolving to reflect durability and timelessness. While white-and-black modern farmhouse schemes remain popular, homeowners across Southeast Wisconsin are now exploring desaturated greens, browns, and soft grays that harmonize with the natural landscape—and offer excellent curb appeal across architectural styles.

Real estate trends continue to validate the impact of paint on home value. Zillow’s research shows that a well-chosen exterior color can increase a home’s sale price by as much as $5,000, depending on the market. In addition, Fixr’s 2024 Color Trends Report predicts a growing preference for darker, moodier tones on both interiors and exteriors for their upscale, grounded appeal.

Of course, longevity is key. In a region with extreme weather swings, we always recommend premium exterior paints with fade-resistant pigments and superior adhesion. For interiors, low-VOC, scrubbable paints like Benjamin Moore Regal Select are ideal for families with children or high-traffic areas like hallways, kitchens, and mudrooms.

Color trends will continue to evolve, but the value of professional application and regional expertise never goes out of style. At JDR Painting, we guide our clients through every phase of the process—from color consultation and sampling to surface prep and final coat. Whether you’re rebranding a commercial facility or refreshing your home’s exterior, our team brings decades of combined experience, knowledge of product performance in Midwest climates, and a passion for craftsmanship.

In Southeast Wisconsin, success depends on how well a finish performs long after the paint dries. That’s why we use only professional-grade coatings, test color in real lighting conditions, and offer expert recommendations tailored to both your goals and our region.

To explore our work or schedule a consultation, visit jdrpaintingllc.com. Let’s paint your next project with vision, precision, and long-term value.